3-D Helps Propel ‘Monsters’ Success
Monday, March 30, 2009
, Posted by IM SD at 11:48 AM
LOS ANGELES — Consider DreamWorks Animation validated in its chest-thumping about a new golden era for 3-D.
“Monsters vs. Aliens,” positioned by the studio and its distributor, Paramount Pictures, as a make-or-break moment for digital 3-D, sold an estimated $58.2 million in tickets at North American theaters over the weekend, according to Media by Numbers, a box-office tracking firm. It’s the biggest opening so far of the year. But a deeper look at the numbers indicates that 3-D is the story.
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